2 Retail Conference

E*TRADE

Balanced investors Options traders Morgan Stanley clients
80
AI Score out of 99

Score Breakdown

Execution Speed
74
20%
Cost Efficiency
77
20%
Reliability
99
15%
Platform & Tools
80
15%
Day Trader Fit
72
20%
Trust & Support
86
10%

Platform Snapshot

Stocks Commission
$0
Options Commission
$0.65/contract ($0.50 for 30+)
Futures Commission
$1.50/contract
Minimum Account
$0
Margin Rate ($10K)
11.20%
Margin Rate ($100K)
10.20%
PDT Handling
$25K required above 3 day trades / 5 business days
Short Locate
Good — Morgan Stanley borrow desk
Mobile Rating
4.6 / 5.0
SIPC Coverage
Yes ✓

Pros & Cons

Strengths

Power E*TRADE platform
Morgan Stanley integration
Volume options discount

Weaknesses

High margin rates
Significant PFOF routing
Mobile app can lag
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